Although there are more people that prefer traditional blogging, microblogging is taking the world by storm. Twitter is one example that has garnered more than one million members in less than 5 years.
The good news is you can utilize Twitter to promote your business. Check out the tips below to find out how:
Create your business profile.
Tweet links up to your landing page which describes your business. Avoid adding any personal information and also remember that you are promoting your business, not yourself!
Search for friends in your e-mail contacts
Twitter allows you to look for contacts found in your different e-mail accounts. This is one of the best ways to start looking for friends and followers because your email contacts have interacted with you on at least one previous occasion. They likely already have a good idea of who you are and what you do so they won’t need a lot of persuasion and can be the best people to help you connect with others.
Use Twitter′s search
The reason you would use Twitter search is to find out if others are talking about your company so you can reply to their tweets. You want these people to know that you are on Twitter and that you value and consider their opinion. You can use the search feature at http://search.twitter.com.
Limit the Tweets.
There are 2 ways to limit your tweets: First, make sure you talk about something useful within the 140 character limit. Second, do not tweet too much or you could flood your contacts’ space, which is pretty annoying. You do not want to annoy your followers or they will stop following you.
A wonderful application that you can use is called http://www.tweetlater.com. This allows you to schedule your tweets.
Don’t just talk about yourself.
Even though it is your business profile, it does not mean you are limited to talk only about your business. Yes, it is necessary to share your accomplishments, new products and services, and other information related to your enterprise, Twitter users may feel that you are just self serving and using the website for promotion only.
Additionally, tweeting on popular yet neutral topics can help you gain exposure to new contacts and potential followers. Adding a # symbol before a socially popular keyword such as #Sports will display your tweet to others interested in and searching for that keyword. If they like your tweet they may decide to follow you and followers are the cornerstone to Twitter exposure.
Twitter can be used to share tips related to your niche. Jetstar, for example uses the website to give away travel guides. You can also post images, links to articles that are of interest to your followers. This will increase the variety in your tweets and encourage more interaction.
This is truly an excellent way of generating feedback and interaction from your followers. It will give you an insight to what others think about your business. Additionally, it can make your followers feel valued because they have been given an opportunity to contribute something to your business.
Share you landing page with your followers
A landing page can also be called a conversion page because it’s the place where browsers and searchers are converted to customers and clients. When you need a credible and powerful landing page without a lot of effort, there are thousands of templates choose from at Ad2Action.com.
Add Twitter to other social networking websites.
Since updates are often more frequent through your Twitter account, you can add the application to other social websites such as Facebook and LinkedIn. This way, your contacts on these sites who may not yet be among your followers on Twitter, can still see your real-time updates.