Attraction Marketing\’s First Rule

Know Your Target Market:

The first time I was introduced to the network marketing industry was at a meeting held at a big hotel auditorium. There were a couple of people drawing a bunch of circles on a board explaining the compensation plan. All I remember was it looked like a page out of a football playbook. They talked about how people are just waiting to hear about this type of product. They showed us a plan on how to go out and talk to potential prospects about this incredible opportunity. If you have been at any of these meetings, you know what I\’m talking about.

We were told to make a list of one hundred people that we knew. How many people do you know? I had a hard time thinking of who to put down, so I wrote down all my friends and family. Uncle Fred, Auntie Jean and anybody else that I could think of.

The auditorium is filled with excitement. We all are roaring to go. I am ready to go out and have my first meeting at my house. I call everybody on the list. Not as many show up as I would like, but it\’s my first meeting. How many showed up at yours? How many still claim to be your family and friends? You do this because you were told to by your leaders right? You want to succeed at this don\’t you? They are your leaders and they are successful and this is how they do it….right?

There is a better way. You have to get to know who your target market is. If I wanted to start a baseball team, I would go out and find baseball players. People that understand and play the game of baseball. I don\’t think that I would find baseball players at Uncle Joe\’s or Auntie Jen\’s. They don\’t know anything about baseball.

There is a 95% failure rate in the MLM industry. Why? They are talking to all the wrong people. You must focus your attention on other network marketers. They know the business and have proven that they are interested and willing to try anything that will help them succeed. You don\’t have to explain to them how an MLM business works. They already know. This is your target market.

I mean lets get real here. Would you really want to talk to your brother who has a “9 to5 Job” mentality, or to Kim Barnes, who is already working hard in an MLM business, but just hasn\’t put all the pieces in place yet? Don\’t waste your time sticking fliers on cars in the mall parking lot. Lazar target your energies toward the people who are looking and ready for what you have to offer. Target all those other network marketers out there.

When you finally discover and learn who your real target market is, you now can be very focused as to what their needs are and how you can offer them the solution that they are looking for. That will be coming in rule #2 of attraction marketing.

There are only three types of people in the world. Those that make things happen. Those that watch things happen, and those that wonder, “what just happened?” Which one are you?

Learn more about Brian Gosur. Stop by Brian Gosur\’s site where you can find out all about Attraction Marketing and what it can do for you.