How To Set Up A WordPress Blog Properly To Gain SEO Benefits

WordPress is one of the world’s major and most widely used blogging package. When it comes to Search Engine Optimisation it is one of the hottest platforms that you can use.

This is part of a series of tip articles just about using WordPress for maximizing on SEO.

Tip: Make sure the blog is on YOUR site

So often we are asked about adding a blog on another website such as Blogger or Wordpress.com which provides free blog hosting and has a high PR rank.

If you are using your blog to enhance your SEO then you HAVE to place your blog on your web site – it cannot exist on a another domain.

Do not even think about using a sub-web such as http://www.blog.mygreatsite.com. Why would you use a sub web anyhow unless if you want a cool blog URL.

Sub webs are part of your internet site but they are confusing from an SEO perspective. If you want to have the blog content 100% linked with your website then make sure it is off a sub folder and NOT a sub web for example : http://www.myhappysite.com/blog.

Placing your blog on a sub web will not give you the same SEO advantage as having them as a sub-folder on your website. Sub webs may be treated different by different search engines – the result outcome will be unclear.

If your blog is currently hosted on blogger.com or wordpress.com then you should consider to move it as soon as possible if you want to enhance your SEO position.

One big matter to watch out for if you move a large blog to your site (with lots of content), that if you are currently ranking for a number of keywords, then your ranking can be seriously affected after you have added your blog content.

We have had clients who had great ranking have their ranking drop through the floor when we added a large blog. Adding a blast of new content ‘dilutes’ your current site content if the new content is NOT Search Engine Optimization optimized for the keywords that you want to rank for. SEO Optimize the content before making it live to avoid this dilution effect. Taking the time to do this BEFORE you add it to your site will make a big difference to your existing ranking position.

Learn more about the available SEO Singapore and SEO trainings. This article, How To Set Up A WordPress Blog Properly To Gain SEO Benefits is available for free reprint.

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