Local SEO is how business owners can get more search engine traffic from people searching in their area. The following ideas on local SEO will show you how to get a higher ranking for your site.
One of the simplest things you can do to make the most out of local searches is to focus on getting listed with the big boys of the industry. Of course this means Google Maps and Yahoo! Local. These are the two biggest in the industry, so listing with them should be your first priority before you move on to the next step. Your aim of listing with these huge names is to get more search engine traffic, which will help you realize your goals. Getting listed in Google Maps isn’t that difficult if you take the right steps. It only requires filling out a tiny form and then responding to a phone or email message that will allow you to verify your identity. Once you have verified everything, you’ll have to wait for four to six weeks before you can see your site in the local search listings. Similarly, coming to Yahoo! the process is the same, except that you don’t need to go through the verification. Yahoo! will even allow you to design your business listing to your liking.
Another plus about going with Yahoo! is that the approval process is very fast. This tip is so important if you hope to contact those who are looking for what you’re offering.
Each location of your business should have its own landing page. When it comes to a local site, it won’t help you to have multiple listings for one location, but if you have more than one location, you can target each one. But you need to make sure that each of the location links back to a landing page that is about that particular location and whatever is being offered in relation to it. You don’t want to have multiple local listings pointing at the same landing page or the site′s main page, as this would make things unclear. Dedicated landing pages work in your favor because they ensure that people searching for you will know exactly who and where you are. This is one of those seemingly small points that can make a real difference.
Another way to get ranked well locally is to get backlinks from well established local websites, which the search engines consider important. Try to get listed by well regarded groups in your area, such as the Chamber of Commerce or Better Business Bureau, as these are the kind of links that give you the most pull. You can find such sites by Googling your city name along with the keyword “business directory.” Once you have these sites, do what you can to get listed by them. You can do all of this very quickly, and the potential long term benefits are great.
The best approach to linkbuilding is to not focus so much on quantity, but on getting the links that really count. In summary, local search engine optimization requires you to put in a bit of extra effort, but in the end, it also gives you the opportunity to reach out to your target audience easily..
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