Online Marketing: The Most Powerful Online Strategy

Most new online entrepreneurs focus their marketing efforts on obtaining a high ranking with the search engines believing that this is the only way to get lots traffic to their site. Unfortunately, if you do a Google search for your sites keywords you probably won’t be surprised to find hundreds of thousands (maybe even millions) of competing sites. How can a small business with a limited budget compete?

When it comes to picking an Internet marketing strategy you need to get the most bang for your buck. Forget about paying search engine optimization specialist thousands of dollars to get your business to the front of the line. The strategy I’m about to reveal will probably not be new to you but, hang in there, because what makes the difference to your marketing efforts isn’t the marketing strategy as you know it, it is the slight modifications that will make a huge difference to your marketing results.

Want to drive swarms of traffic to your site without spending thousands of dollars? Want an Internet marketing technique with built in viral ability? Ready? Here it is! It’s Article Marketing! No, not your standard run of the mill send your article to hundreds (thousands) of publishing sites and keep your fingers crossed article marketing. I’m talking about article marketing with a few small modifications that will turn it into the most powerful marketing tool in your arsenal. So what are these modifications?

1.Titles Make a Difference

Use the same tool you used to develop keywords for your site and develop some popular keywords for your article. When people are looking for information they perform a search and the search engines will give list sites with the most information on the words and phrases they used to search with. Use this to your benefit by creating your title from popular search words and phrases. Unlike finding keywords for your site where you will be competing with thousands/millions of other sites using those same keywords you eliminate most of the competition by having your article on article sites. Because article sites have huge amounts of information they tend to get top billing on search results pages. So, to make sure your article (with links to your site of course) gets top position on a search page be sure to perform a search for the most popular keywords for your article subject and use them in both the title and sprinkled throughout the body.

Develop The Publishing Habit

Each and every day article sites receive and publish new articles. If you published an article with them on Monday by Saturday it is way down the list behind all the new ones that have been published after yours. People looking online for information hate to have to go through page after page looking for what they want. They tend to just click to another site instead.

Customized Articles

When you publish your article you will most probably send it to hundreds if not thousands of sites. Having your articles published on hundreds of sites will give you a ton of exposure. The problem is that when people perform a search using your articles keywords the search engines will have hundreds of results. When search engines encounter several sites with the exact same information they start looking for a site with the same keywords and phrases but with unique information. So, the way to have your article appear at the head of the line is by making sure it has a number of different versions, even going so far as to create totally unique versions for the top article sites. That way, when a search is done for your keywords your article will be front and centre on the search results page. I know this sounds like a lot of work but there are tools and techniques on my Resources/Review page your can use to dramatically speed up and streamline this process. With a few inexpensive tools it’s easy to produce articles with the modifications listed above and watch your traffic increase by leaps and bounds.

Michelle Merrick’s Proven Sales Strategies for Off The Chart Growth! is packed with affordable and effective selling techniques and is available free of charge.