Pay Per Call Marketing: A Profitable Strategy to Find New Sales Leads

There are plenty of online advertising options available before small as well as large businesses to reach out to potential customers. A pay-per-click or cost-per-click model is one such option that has been used by online advertisers to encourage web sales for quite some time now. However, more and more companies, particularly small to mid-sized companies, are presently resorting to a new advertising avenue called Pay-Per-Call. It is not totally a new concept for online marketers, but its application had been very limited.

That scenario has now changed for betterment, thanks to the growing interests shown by companies that don’t have their own transactional sites in Pay-per-call advertising. For these companies, getting calls are much more important than simple clicks. Seeing large-scale click frauds reported every now and then, Pay-per-call is a better solution for bringing potential customers and advertisers together.

What is Pay-per-call?

Broadly speaking, Pay-per-call is a type of affiliate marketing where customer calls are tracked instead of their clicks. It is more beneficial for local companies that deal in various types of services. Advertisers generally run online ads containing a title, description, and a unique phone number. Billing is done when calls are made to this number.

In case of affiliate marketing, every publisher or affiliate marketer is assigned a unique intermediary toll-free phone number. When a prospect calls to this number, it automatically redirects to the advertiser’s real phone number. Marketers receive money whenever a potential customer makes call using this unique traceable intermediary number. Using Pay-per-call, companies that don’t have web presence can also venture into search marketing. Yellow Pages companies are opting for this mode of advertisement more often.

How does it work?

Almost all Pay-per-call providers make use of web forms to create phone calls. Advertisers provide their relevant information like what they want to sell and their address. They specify the geographic area where they wish their ad to appear. That includes local, regional, or national coverage. Advertisers also choose an appropriate business category for their ad. Then, they need to bid for how much they are capable of paying for completed calls and ascertain a payment plan. Ultimately, a text ad is created listing the company name, address, a brief description and a traceable phone number that gets routed to the company’s actual phone number.

What are its noteworthy benefits?

The benefits derived from a Pay-per-call advertising are many. A company can reach out to its potential customers both online and offline. This kind of advertisement can prove to be effective for those products and services that are better sold through phones. As mentioned earlier, companies without any websites can still use Pay-per-call to their advantage. There is also no possibility of click fraud in such campaigns. It involves a direct one-to-one interaction between the advertisers and their prospects, leading to better conversion rate. Similarly, affiliate marketers can earn more revenue and commission in Pay-per-call as calls are more target-oriented than clicks. You can also use offline and mobile channels in addition to the Internet to promote your products or services.

Still want to use the power of the Internet, but don’t want to build a website? No problem. Use our pay per call service advertising system and grow your business with just a telephone number.