Tag Archives: Internet-marketing

Writing Solo Ads that Generate Responses

Lots of internet marketers find that ezine advertising is a critical element to their business. If you want to generate better results from your campaigns and make your ezine ads more effective then you should implement the following three strategies.

One of the most important things that you need to keep in mind before you start running your solo ad is to subscribe to the ezine and check it out. You need to ensure that the ezine is in line with your offer and only provides excellent content. By seeing the other ads in the ezine, you will get a good idea of what your own ad will look like. Before you shell out the money to buy a solo ad, it’s a good idea for you to do the prep work. You should also pose any questions you might have to the publisher far in advance. Any ezine that you choose to publish your ad with has to be of high quality and you shouldn′t ever compromise on that. You shouldn′t avoid this process, even if it takes you some time to get used to it because you are new.

You can also increase the effectiveness of your ads by offering people something free which will allow you to gather their contact information in return for the freebie. After you get an email or other contact data from them you can start to push your product by following up with them. The biggest benefit of doing this is that when you send your traffic to your opt-in page instead of your main sales page, you tend to get more conversions. By following up, this will give you’re the chance to convince potential clients that they should buy your product.

Another important issue is to ensure that your website is profitable and is generating great results before sinking your cash into solo ads.A solo ad shouldn′t be used for testing but as a way the increase profit levels. PPC ads should be utilized to tweak and test various aspects of your site. Only when you have a satisfactory conversion rate and are making sales, should you consider investing in solo ads. While solo ads can send you lots of targeted visitors, there is little point to it if they aren′t converting. Do your homework, first, to make sure you are prepared for the new traffic that is going to come in. Since solo ads are usually sent out to thousands of subscribers at once, you can expect to have a surge of traffic in a very short amount of time. If you want to get a good return on your investment in your solo ad, you need to ensure that your site is set up to generate excellent conversions.

You should be writing your ads in a conversational tone. While you should keep the jargon in your ad to a minimum, you still should write just like you talk. Since your goal is to ensure that people can understand you and read it with ease you need to make it as simple as possible and also to the point. You need to use a tone that is appropriate in a face to face conversation and ensure you are using “you” a lot more often than “I”. All you have to do is make sure your sentences and paragraphs aren′t very long and that you are being yourself. Your ads should be as similar in look and feel as possible to articles as this way you won′t be alienating your audience. You can provide important information in your solo ad that is an article and at the end suggest to people to visit your site if they want more information. Due to the fact that their advertisements don′t resemble a sales pitch in any way, shape or form, people have found a lot of success with solo ads.

Everything is important to creating a high converting ad, from the formatting to the subject line, a fact we can see clearly from this article. You will generate a better return on your investment once you figure out which ads and ezines are more effective. Testing out a wide range of ezines and a wide variety of ads is compulsory, until then, so you can discover which ones generate the best results.

Read here to discover more about SEO Australia! Australian Search Engine Optimization firms know how to successfully target overseas, but the best is to be found right at home in the traditional Aussie culture! Learn how to get a free SEO quote today!


Bookmark and Share

Why Your Content Is The Most Important Part Of Your Website

When you own a online site the content you place on your online site is what’s going to find out how well you will end up doing. Link constructing is another huge factor, but without content that is useful to returning readers and unique to the search engines then you could be in trouble. You need to make two things happy with your content and that’s your returning readers and the search engines. In order to do this you will need to spend a considerable amount of time researching key-words an information that people want to read about.

Throwing content onto your website for the sake of adding more words is just plain wrong and it will only hurt your website if anything. When you add content onto your website the first thing you should always make sure is that the content is completely unique. If you write your own content then you’ll obviously know it’s unique, but if you outsource your content then the best way to make sure it’s unique is to run it through copyscape premium.

Once you all know your unique content is unique then you all can start thinking about what key words to target. Each article you all add to your website should target it is own set of key words and typically they should be long-tail key words so you all can get S.E.R.P rankings easier.

Choosing key words is one of the most difficult parts of setting up your unique content on your website, but without the right key words then you all will never get search engine traffic so it is important to spend some time on it.

As you all write your unique content or have it written you all should also make sure there is a proper amount of key words optimized in the actual article. This means you all will need too choose your key words before you all begin even writing the article, which by the way is the correct way to do things.

You don’t want to stuff your articles with too many keywords though as then it becomes a lot less enjoyable for the readers. You still need to keep the readers in mind because they are the ones who will make you’re the money. If you don’t have content that keeps them on your website then you won’t be able to make any money off of them.

Unique content is the most vital part of any website whether it is a small website or a large one. If you all can’t write unique content then you all should outsource it too someone who can do justice on your topic. Never pay a writer because they have the lowest rates either, pay for the quality and make sure it is done right.

I find way too many issues arise when you all use the cheapest rates rather then the average rate. There are plenty of writers online and I would suggest paying anywhere from $.015-$.02 per word for good unique content. The investment will be worth it because once you all start making money it will quickly pay off for the unique content you all needed to buy to get the site started.

Want to find out more about Randy Roedl, then visit Randy’s site on how to choose the best WordPress Information Randy Roedl


Bookmark and Share

Driving Precise Visitors And Standard Visitors To Your Web Page

Now that your site is up and running and the controversy over site style, shopping carts and also credit card acceptance,every single web master finally arrives at the astonishing conclusion, that they have to have yet another thing to endure – site traffic!

Without site visitors it is similar to constructing an expensive billboard and, rather than positioning it beside an active road, you stash it inside your basement where nobody can see it.

After realizing they need traffic, most web masters go out and begin wasting large amounts of time and money trying to get “hits” to their sites, nevertheless they are not aware that most “visitors” aren′t created equal.

With their pursuit to obtain readers to their Internet websites, nearly all Internet business owners don′t understand there’s a big difference between driving “common″ traffic aimed at your website and producing “targeted” visitors.

Basically acquiring any kind of traffic is the same strategy TV advertisers work with. They display advertisements on the television screen before people who may or may not really want the merchandise. Although they do obtain sales, they are going to get more sales with targeted advertising and marketing.

Because basic advertising can′t reach specific targets, they reach anyone and expect that somebody within their target audience is generally viewing at that time. Banner ad campaigns, “safe-lists” and similar traffic methods belong in this particular “basic” category. Although all types of marketing are usually productive, and you may get a lot of sales using banner ad campaigns and safe-lists, you will acquire even more product sales once the visitors are greatly targeted.

“Targeted” traffic is actually derived from people who find themselves really serious about just what you have to express or even sell on the Internet. These folks either share exactly the same passions or maybe have an fast requirement or dilemma they are attempting to solve.

“Targeted” visitors are best because the men and women arriving at your site possess a higher chance of genuinely making a purchase.

Targeted visitors originates from people following suggested backlinks on various other sites, keying in in relevant keywords and phrases straight into the search engines, and even reading through articles you have written on a particular topic, and after that clicking over to your website to find out more.

If you do not already know how to locate the best sources of targeted prospects for your Internet site, you need to experiment with many different sources to find the ones that provide visitors who give you the most “boom for your buck.”

The quickest approach to figure out which techniques supply the most targeted visitors is by using an “ad tracker”. An “ad tracker” is a straightforward program, located on your web server, which tracks the number of visitors your Internet site gets from a certain source and what number of them purchased.

Though it seems easy, the majority of web businesses do not perform this! Almost all online businesses can′t tell you their own site visitor to purchaser conversion percent and, therefore, don′t know the correct amount they are able to invest in obtaining the traffic as well as remain lucrative.

Regardless of whether you pay for the web site traffic with cash, or perhaps you pay for it using the sweat of your own brow (article submission), you have to identify your best and most profitable sources of targeted visitors which convert directly into purchasers, subscribers, or even prospects.

The inability to recognize as well as track exactly where your customers are derived from and then, calculate how much they actually cost you, ultimately translates into catastrophe regarding your online business.

If you enjoyed this article, read other Home & Family Articles written by Andrew Bonner. We have how to articles in over 300 categories.


Bookmark and Share

Building a Reader Friendly Blog

In this day and age, making a weblog is not to complicated. But if you want to maintain your latest readers and constantly get new membership, then you need to do what it requires to run your weblog efficiently. Beneath are several tips for how it is possible to make your weblog more reader friendly. The methods below can raise your online exposure no matter whether you’re attempting to promote a single write-up optimized for “dermalastyl bx pro” or a high-traffic blog geared toward these serious about “Skiing”.

If you want your blog to deliver quality to your readers on each step, then you have to focus on whatever you can to do so. There are a number of elements you have to get right and bring together before your blog will become a reader-friendly blog. Part of creating a professional image with your blog includes reliable up-time. Never go with hosts that are not recognized in the industry. You can read “host reviews,” but they are not always the best source of trustworthy information. You can get off to a positive beginning by planning your blog very well and thoroughly, and having done that will reflect in your blog organization.

If you want to give useful links to other high quality sites related to your topic, then by all means go ahead. Some people recommend linking to authority sites for SEO purposes, but that is your call. Naturally, you need to provide as quality content as possible otherwise your readership may decrease. You want your market to look to you as the source for information, and the definition of that is – authority site. You have to plan well because your site will continue to grow as you continue adding new content. There are several places where you can include links such as toward the end of posts, for example. So as you see, you can apply some planning for your links so it minimizes site abandonment.

The forward-looking bloggers are giving their readers the ability to read their blogs on smart phones and roaming devices. Online access using smart phones, and other devices, is quite young as a technology, and it certainly is not going away. This is much like ordering options, you want to give people as many choices as possible for maximum effect. Making this happen is not hard at all as there are already applications for blogs. So we feel you should figure doing this into your list of things to do because it is simply where the very strong trend is clearly going.

That’s it in a nutshell. These are wonderful tips for making your blog look its best.

More Information Written By This Author – Generating income online. Check these out for extra information about this writer′s other websites.


Bookmark and Share

Measuring Effectiveness-How to Master the Marketing Process

Do you agree that you can not improve something or manage it before you actually measure it? If you have your online business and want to develop it, you have to know how to measure your business performance and determine what is working and what is not.

But what are the more effective and painless ways to measure progress without being stuck in the paralysis of over- analysis? This is a skill you need to master to succeed, and here are three ways to do so.

The first key to effective measuring is to know what your average customer is worth at the present time. This can be done by adding up how much you spend on acquiring a customer, and subtracting it from how much you make when they initially become a customer.

Just as an example, lets say you need to pay for 100 hits at 0.60 cents each in order to generate three sales at 55 dollars each. It means each of those customers costs about 20 dollars to generate. Each of those customers is 35 dollars worth.

Then you have to take into consideration the cost of processing the payment and other kinds of overhead. Once you are through with this process, you have a true idea of how much you are making from each customer. Then you are ready to move on to the second principle, which is measuring the lifetime value of each customer.

This process might take some time, but it is absolutely worth it, as in the end you will see if it is easier for you to find new customers, or just increase the lifetime value of clients you already have. If you posses another offers clients can take advantage of, you factor the revenue you get from these products back into the equation.

Imagine you have got 1000 clients in your client list and 100 of them buy your language study package at 100 dollars. This means you add 10 dollars to the value of those clients, and this increases your value to 45 dollars.

Now as you are doing this, you will find that there are other variables involved, but this should give you an idea of the process. Once you know the worth of each customer, you can put together a plan for using the third measurement key. The third key is measuring the buying motivation of your established customers by asking them questions and sending them surveys. This is the most valuable way to measure your marketing process, because it will tell you exactly what to do next.

No matter how great you think your ideas are, in the end of the day only customers will decide what really works. This is the reason why it is better to find it out from them before you even start creating your product. If you understand what is every clients value and know how to make them purchase from you, you can avoid spending a fortune on your marketing and get you business to absolutely different level.

If you need instant expert internet marketing advice, be sure to visit this great SEO Agency, you can chat with an SEO Expert instantly 24×7-365. They provide an affordable SEO Outsourcing opportunity for a very reasonable price.


Bookmark and Share

How To Generate Leads With A Website

In order to be successful online, you will need a website that is fully functional. You site must have visual appeal and be easily accessible as well. You must make it easy for your site visitors to register at your site or buy your products. You can have all this and more and still not be successful if you don’t have any visitors coming to your site. When you have traffic, you need to implement autoresponders so you can collect leads. In order to be successful, your website has to be designed optimally and exposed to targeted internet traffic. Here are a few ways to do that.

Site Content and Article Marketing

Quality content is important both for use on your site and for article marketing purposes. There are thousands of sites out there that are trying to capture leads for their businesses but they are not successful because they lack content. Web surfers are not trusting of sites that are thin on content so if you want to garner trust and increase your optin rate, you should provide your visitors with high quality original content. This will make your site stand out from the crowd and be more successful. You can also use your great content to please the search engines as well. Post your articles on various article directories and this will help boost your search engine ranking which will in turn bring you more site visitors.

Social Networking Sites

So many people are getting into social networking ever since big sites like Facebook were introduced. This is why so many marketers are diving into these networks because they are very approachable especially if the profile is filled up properly and truthfully. This is what you should do as well especially if you hope to find some business partners that you can trust. Social networking is all about building relationships and connections and in business you need to do that as well. It also serves as a nice place to advertise links where all people in your contacts list can see. If the site is attractive enough, some people may advertise the link to their friends as well which can add a great amount of leads if social network marketing is done consistently.

Niche Forum Marketing

Forums are still popular places for people to gather online with like-minded people and discuss niche topics. Forums are popular because of instant interaction and the ability to communicate with people that care about the same things. This works to your advantage when you find a busy forum that matches the niche of your website. Just be sure to follow the rules of the forum and do not place your links there if they are not welcome. If signature links are allowed, use those and then blend in with the conversations so you appear as friendly and genuinely helpful rather than participating simply to promote your link.

All the methods above are free advertising methods that serve as a good start for getting fresh leads. For success in the long term, it is better to partner up with a marketing company like http://www.torontomarketingcompany.net/. Companies like these have the tools necessary in turning the website into a real lead magnet without spending too much.

Click here to learn How to Generate leads for your business; get your free course in our site and learn more about Internet Marketing here www.torontomarketingcompany.net

categories: Direct,Marketing,Marketing,sales,Business,Finance,Advertising,Home,Based,Business,Small Business,Copywriting,Money


Bookmark and Share

How to Make Huge Dollars in NuSkin Fast

I guess the big question many people have when taking a look at NuSkin, is if the compensation plan is really that profitable and can you actually make money with a company like NuSkin?

I mean let’s face it, NuSkin is not exactly a new deal, they have been around for over 25 years, and there are so many variations of MLM compensation plans that have been developed over the last few years, can an old standard Unilevel compensation plan still get the job done?

I discussed this recently in my comprehensive NuSkin Review .

There are in today’s market so many different variations of network marketing compensation plans you could fill a pretty big book just analyzing them.

If you just think about it in general terms it is obvious that all network marketing plans pay good money. It does not matter if it is a matrix, Binary or Unilevel pay plan when you consider the money paid out.

I have acquaintances in NuSkin that have earned over $40 million and there are even more distributors that have produced over $20 million from their respective NuSkin groups. These numbers clearly indicate that the NuSkin Unilevel compensation plan has been very lucrative for many people. It has truly stood as a show case for success where many others in the industry haven′t.

Their compensation plan has proved its ability to generate big dollars but it is not necessarily the easiest to build.

Building and maintaining twelve leaders on your front line so that you can tap the maximum depth in your organization can be a challenge.

The most important thing to focus upon when joining an MLM company is how you are going to maximize their compensation plan.

Every type of compensation plan in MLM requires a slightly different building strategy to maximize it, so let’s discuss what you need to do with NuSkin to get to the big bucks.

I want to explain a little about my history so you do not think that I am talking out of turn. My first network marketing business was with NuSkin and I was a 7 figure income earner with them during my first 3 years. Currently I do not have any relationship with them so this is not a commercial for NuSkin.

Now this version of the Unilevel compensation plan has no set maximum number of distributors you may place in your group, but you may only tap to a particular level in your organization. To tap to that maximum depth, you must build your front line (personally sponsored representatives) to the required width.

You have to understand that once you sponsor somebody and they build to a volume that qualifies them for Executive distributor for more than three or four months, they then breakaway.

Now you will need to think quickly and act rapidly or you will end up leaving cash on the table.

You have to build width on your front line quickly so you can tap the depth of your group but at the same time you have to support and stimulate a certain amount of depth or there will be nothing there to tap.

The best building method for this type of pay plan is to get wide as quickly as possible but use your experience to support your organization down two or three levels.

Now of course there is a reason they call it a Breakaway system, and that is because when a distributor becomes an Executive they will break away from their position in your dowline and roll up beneath the next qualified Executive in the structure.

You should note that if you sponsor a heavy recruiter but you are not currently at the Executive level you could lose them if they meet the requirements of Executive before you.

That means bye-bye Executive bonus on that rep.

If you are experienced in this industry then this compression in reality works to your advantage, because all the income in your group will roll up and compress under you.

I bet you have wondered where all the huge checks came from.

Once again build wide fast is the best approach here and as you will discover not everyone you bring in will be a mover so I recommend you set your goal on sponsoring 6 to 10 reps a month and then sift that group down to find your 20% Percenters and your 1% Percenters.

Using this high capacity lead generation method will provide you with enough leads to produce the results you require to manage your marketing plan. The best method to do this today would be using internet marketing and advertising plans.

Marc Barrett is a MLM Pro with over 23 years expertise in the MLM industry. Because of his background in Marketing & Business Development he has served on advisory boards of several MLM companies, and authored various MLM instruction programs. For business plan instruction visit http://AskMarcBarrett.com For a limited time get his free NuSkin Success Secrets video instruction to achieve MLM Success.


Bookmark and Share

Be A Pro In Maximizing Your Profits Through Affiliate Marketing

These days, the job scene has already changed with the internet influencing the way that it used to be. Now, the internet has become a big venue for folks to earn cash within the ease of their house and with a more stretchy time schedule. Affiliate marketing has been and is still one of the most effective ways of earning big when done the right way. If you have a few doubts in your mind on how it works, then reading this thing will facilitate you in perception affiliate marketing so you can maximize your earning capabilities.

Many people are attracted to the easy money principle behind affiliate marketing because they say that there’s nothing much that you have to do as the webmaster and once you have your affiliates, all you have to do is sit back, relax, and wait for the money to keep coming-in. It could look that simple, but the fact is, it doesn’t work like trick. And for you to be able to win in your own venture, understanding affiliate marketing should be your first step.

In affiliate marketing, you don’t have to produce items and services to sell. What you actually do is find clients who want to post advertisements in your website. But first, you have to identify your niche. And after doing so, that′s the time that you find partners. The more affiliate’s you have, the better.

You will be paid by your affiliate merchants depending on your agreement. But basically, you will earn your share as the host affiliate each time these merchants earn visits in their own websites through the advertisements in your site. You can also get a commission whenever the merchant earns leads, receive calls and inquiries. If the merchant makes real sales due to your site hosting, you may also get a pre-determined percentage share on the total of the sales made. So basically, what you will really be doing is to direct the traffic to the sites of your merchant affiliates in order for you to earn your commission.

Though it may seem simple, affiliate marketing is also challenging on the part of the webmaster. He has to earn a good reputation for his website and he has to make sure that his site is top ranked so whenever interested clients search and type the keywords in search engines, the first thing that they will see is the webmaster’s site, rather than its competitor’s site. So if you are into this kind of business understanding affiliate marketing will help you go past through it with flying colors.

Do you want to learn more tips and trick about website traffic generation that will give you an unfair advantage over your competition? Go to http://www.oti-oteri.com for the latest information and cutting edge techniques.


Bookmark and Share

Simple Marketing Strategy Building Tips that Go a Long Way

When it comes to Internet marketing, playing your cards right is important. You’ll find that it′s next to impossible to see the big picture without at least getting the basics. Your website is the hub for all this activity that is going to happen as well as the conversions that will ultimately take place. You can′t jump into the middle and build a business to reach the stars without establishing a firm foundation upon which to build that business. This article will leave you with a solid foundation upon which you can build your very own Internet marketing business. When you really think of it, Authority Pro 2.0 is something that can have a tremendous impact depending on the situation. That’s the reason you have to consider all of the available information. Therefore you do have to be careful about what you choose and dismiss. That is exactly why we suggest you take a look at all of your options as it relates to getting the most for your efforts. We know you want to choose what is right and ideal, and to that end we happily give you some excellent guidelines concerning the subject.

Use every possible method of promoting your business online and offline for marketing your business. Offline marketing doesn’t mean you need to run out and put a full page ad in your local newspaper. This is more easily (and passively) accomplished by including your web address on letterheads, emails, and business cards. Be sure to include the website anywhere people are seeing the company name. Not many realize that this one tactic can bring in a surge of targeted traffic that’s actually interested in your products. Your website is an important asset for your business that can help you reach out to your target market.

Next, you need to keep in mind that once your site is up, it’s live. You need to check your site and make sure there are no elements that make it look unprofessional. You need to make sure there aren’t any spelling errors or any links that aren’t working when you make any modifications to your site. These are minor things that can have a large negative impact on your site’s reputation, and this is something you definitely don’t want. Your readers will have a bad impression because they will certainly see these issues, even if you don’t take any notice of them.

Last but not the least; don’t forget to search engine optimize your website so that it gets a good ranking. Even though SEO might sound like a lot of mundane work, the results you get are amazing. If your site ranks well in the SERPs, there will be a better chance of you generating targeted traffic free of charge. So even before you start applying any other online marketing strategy, it’s important that you work on your site’s SEO. These few things to consider will make a difference in your knowledge as they relate to Authority Pro 2.0. Of course we strongly recommend you discover more about them. We believe they are terrific and will aid you in your quest for solutions. Getting a high altitude snapshot will be of immense benefit to you. The rest of the article will provide you with a few more essential points to bear in mind.

These basics will go a long way towards helping you build an effective strategy for marketing your online business.

But it is important with Traffic Travis Bonus that you only decide on what is most suitable for your needs.


Bookmark and Share

NuSkin Evaluation – The way to Reach Your Goals In Nu Skin

So how did you end up in NuSkin?

Who was it that finally convinced you to look at NuSkin; was it a family member or a work associate? When you found out it was actually network marketing you wanted to turn away and run but there was something about this particular opportunity that appear unique.

We need to face facts, NuSkin makes some great stuff. They have many exciting products and they also have different divisions each with quality products.

Then your sponsor started to explain the Nu Skin pay plan and likely made little circles on the paper to help indicate the power of leverage and all you could see was dollar signs running through your mind.

You were hooked.

Now I know from my 23 years in the MLM industry that the excitement of those early days can carry you for quite a while but then at some point you have to actually start building the business.

Now for most people, the journey into network marketing begins with their being told to make a list of everyone you know and then simply give them a call and tell them the story of the great opportunity you have run across.

One thing that you need to realize is that no matter the size of the circle of friends you can present this business opportunity to, there will always be a time when you will run of people to talk to.

Then bam! You hit the wall and you know you need to take it to the next stage but you have no clue on what to do next.

This is usually where the most people end their career in network marketing. Like many others who have came before them they simply become a product consumer and give up on the opportunity.

The biggest problem new distributors have in building a NuSkin business is that they have no business plan other than talking to a few people they know. Now there is nothing wrong with that as a starting point but expecting to find fame and fortune from just a few people you know is silly.

Now since the warm market list approach is not going to work you need to develop business plan alternatives to get you where you want to go.

You need to learn how to set up a marketing system that will give you access to a high volume of leads to really power your MLM marketing.

In the early stages of my MLM career I think I quit 5 times in the first 6 months. I tried to work my warm market by making a list and work the list. The problem is that my list when dry after about 6 months.

That is when I found marketing

We all understand the numbers as they related to network marketing. More leads means more prospects which produce more distributors in your down line. To obtain these numbers you need to be thinking beyond your friends and family. You need to be looking for a much larger market that can actually produce more MLM leads for you.

As I summarized in my NuSkin Review, I created an promotion program using newspaper ads that created over 100 leads a week and then a system to screen them and give them information that finally gave me over 250 personally sponsored representatives in 24 months and I hit a 7 number income level in 36 months.

There are few people who do not see and value of advertising online since that is where the market has shifted. There are over 1.7 billion people online so you can just visualize the success you can obtain if you can get just a portion of those people to your network marketing business site.

Now mastering the use of the internet for advertising is really not that complicated and there are many good online training programs and marketing systems that can teach you what you need to know to begin marketing your business.

So if you are truly interested in becoming successful in NuSkin it is best if you treat it like a real full time business. Create a solid business plan that will demonstrate how you will obtain 10 new downline members each month. This is when you will take control of your future and develop the business you wanted in the beginning.

Marc Barrett is a well-known top MLM Marketing specialist. He’s been awarded “Millionaires Circle” designation and authored multiple MLM Marketing training programs. He has been featured in 4 books on network marketing. For just a short time obtain his totally free NuSkin Success Secrets video Training to accomplish MLM Success. For company plan training go to his blog http://AskMarcBarrett.com


Bookmark and Share