When marketing yourself or your business online, you will need to let the world know that you are the expert in your market. If you do this properly, you will be looked upon as a professional who deserves their business.
But, if you do this effectively, your prospects will probably choose to visit your web site or landing page to find out more about your business and what you can possibly offer them.
It can get confusing today, with all of the information out there on online marketing. We can promote by creating our own blog or by using social media and bookmarking sites. Some of these include youtube, Twitter, MySpace and Linkedin.
You should probably use as many of these as possible. The challenge is that it takes so much time. You may want to just choose a few of them and do it up right.
Theses sites require that we sign up and write a profile, biography etc. We will also need to include links out to our web site or web sites, so people can see what we are all about.
First Place You Must Properly Brand Yourself Online:
The first thing you will want to do is create your own blog. This will be your home base in your marketing efforts. I think that a WordPress.org blog is the way to go.
Start by registering your name or the name of your company or whatever you are going to promote. You can do that at Go Daddy. Make the name you pick simple so you won’t confuse people and keep in mind that this will reinforce your brand.
Once you get your site up, it is worth it to design or pay someone to put together a unique logo or graphic for your blog. I have my photo and a logo on mine. My company can help you create this, if you need help. Go check out mine.
You can use your blog to offer valuable information and build credibility with your customers. You can also use your blog to build a list of customers or prospects and stay connected.
People can enter their contact information right at your blog, if you install an Opt-In Box. This allows you to build a list in your promotional efforts. You should make it worthwhile for them to give you their contact info, by offering a free report or other reason for them to want you to stay in touch.
A blog is a MUST! It is a key tool in your promotion tool box.
The 2nd Place You Must Have A Presence:
The second place that should be a big part of your branding online is your YouTube Account. Video can be a big way to get the message out to the world about what you can do to help them solve their problems with your products and services.
Plus, Google owns YouTube, so they naturally rank videos from YouTube in the search results when people search for things related to your products and services.
Simply go to youtube and take a few moments to set up your channel. All you have to do is fill in the blanks with your name, company etc… After you set it up you can design a nice profile for your business.
Just as you should have your blog done with a nice, eye-catching logo, you can do the same with your YouTube channel. There are companies that can do this for you. We have done a ton of them and can help you, too.
Your YouTube channel will be used just like you use MySpace or Facebook. It is a social networking type of channel. People meet and share and you can build a list.
Third Place You Must Properly Brand Yourself Online:
Twitter: Just like with setting up your YouTube Channel, Twitter has a sign up page where you can set up a profile and presence. Once set up, you can send and recieve messages (Tweets) from others and build a list of contacts.
Your posts will be one or two sentences in length. Once again, your background should match your blog and your YouTube channel.
With all of these sites being uniform and promoting your brand, customers will see you and your business as truly professional This is what you want to portray.
These 3 simple adjustments and improvements will put you head and shoulders above your competition, when it comes to your branding online.
Okay! Let’s wrap this up. As you present your business to the world and show your brand, do it professionally. One way to accomplish this is by adding custom graphics to your blog, YouTube Channel and Twitter Page. Your prospects will be more inclined to do business with you or at least look into you business further if they view you as being a real professional.
Looking to find the best deal on graphics for your web sites, then visit www.3secretsofmillionaires.com to find the best advice on how to make money on the internet in today’s challenging economy. Also published at 3 Great Ideas For Exposing Yourself Online!.