Commercial signage is used to identify a business or attraction publicly, it helps in wayfinding and also provides an advertisement to customers and prospective customers. In societies where reading and writing levels are poor signs can often display images that provide information rather than words. Since literacy has improved worldwide overall signs often now include the business name in the form of a logo as well as images.
ften signs come in a range of different styles, colours and sizes and each commercial sign system carries out the job of attracting and identifying the business of the company that owns the sign. The majority of commercial signs are ordered and purchased by the business owner or company after careful consultation with a signage company.
Lots of larger commercial companies such as big drinks companies often supply signs free of charge to places that may be offering their products for sale. An example of this can be found in pubs, lots of drinks companies provide signs or wall signs with their company logo on in order to show to customers that their product is stocked there.
Big advertising billboards are commonly rented by companies in order to promote their business and make the public aware of what they have to offer.
Commercial signs can be extremely powerful, the famous, ‘Welcome to Las Vegas,’ sign is now a tourist attraction in its own rights. When placed properly a sign can have a positive effect for a brand or place.
Commercial signs are also often used to warn of dangers such as ‘beware trains,’ or ‘overhead pylons.’ This type of signage system often incorporates images as well as text in order to appeal to a wider range of people who may speak different languages or have varying standards of literacy. When creating signs there is a lot to consider, when placed correctly signs can be extremely useful to the general public.
commercial signage can be beneficial to the general public and the sign owner as seeing commercial signs can bring new custom as well as helping exisitng customers recognise your brand.