[I:http://www.w3devil.com/wp-content/uploads/2010/08/GeoffDavis9.jpg]When you’re among the many cosmetic medical clinics, skin clinics, med spas or laser clinics marketing on the internet with Google pay per click, you shouldn’t be flabbergasted to find that quite a few of the cash that you’re coughing up every month is sucked out of your advertising and marketing fund by click fraud.
You may not think that it is already happening to the plastic surgery, laser clinic or cosmetic dermatology practice? Here is a recent quote from the CEO of click fraud dealer, ClickFacts:
“In extremely scam prone areas such as finance, lawsuits and medical, we have seen PPC scam rates in the 30%-45% range. A majority of these are categories that see high key phrase pricing in the Pay-per-click auction model. That ensures they are especially delicious for click fraud artists. If you can make more money in the bad side compared to the light side of search, there are many people who may take advantage.”
There are two major ways which your skin clinic, med spa or laser clinic marketing budget is being cleared by fraud:
First, rivals which see your ad just click on it, draining your advertising dollars. Second, PPC fraudsters build ‘affiliate’ sites are setup which run your ads where they are clicked on by bots or employees. These sites are the most detrimental considering the fact that you are coughing up for every single click void of any return. Click scams around med spas, laser clinics or skin clinics often is very rewarding since plastic surgery, laser clinics or cosmetic dermatology practices are becoming such a competitive market and the payment per click should be very high.
Sadly, to keep your advertising account safe you could have very few tools. It is easy to bet they’re not that Googles not excited by your particular account, especially considering the fact that Google is making money from click fraud when your ads are clicked on.
To help, reduce your own exposure to click fraud. Should your med spa, laser clinic or skin clinic is operating a PPC campaign, restrict the maximum amount you expend per day. Utilize this feature by restricting the maximum cost. It is possible to also hunt for the trails of click fraud by analyzing the information you might have accessible to you. A number of clicks coming from the exact same Internet protocol address can be a sure sign of scammers.
Countries such as Malaysia are becoming a real center for click ‘sweat-shops’ that clicks created there might be utterly discounted and new Adwords accounts tend to be regularly rejected.
Protect your skin clinic, med spa or laser clinic by keeping track of your Pay per click account. You’ll be able to make sure that you are the only person looking to.
For anyone fascinated with understanding what plastic surgeons and other medical professionals managing nonsurgical cosmetic medical spas think about the most up-to-date Intense pulsed light (IPL) and dermatology laser technology choices out of Solta, Palomar, Candela, Cynosure, Lumenis, Syneron, Sciton, Alma, Cutera , and skin treatments such as Thermage skin tightening, Smartlipo, Botox and Dysport, liposuction and laser treatments, have a look at all the aesthetic skin laser discussion threads on Medical Spa Or Plastic Surgeons Office MD, a online community of health professionals in cosmetic medicine.
Switch MD is a cosmetic laser clinic community of Plastic Surgeons, Cosmetic Dermatologists, and Aesthetic Physicians with more than 5,200 physician members and hosts the most current physician discussion forums on laser treatments and non-surgical cosmetic medical technologies.