What′s the reason behind the $10 minimum bid for Google Adwords? Many people are puzzled by this requirement.
You have finally completed your market research and have satisfactorily established your website. You are now raring to start your ad campaign. You elect to use Google Adwords for your campaign so you can take advantage of the great features you′ve read and heard about. You start your Adwords registration while excitedly dreaming of the tons of potential customers that would click-through your website. As you finish inputting the last of your keywords, a Google Adwords message suddenly pops out: “Increase quality or bid to $10.00 to activate.” This can’t be real! I think I’m being scammed!
New Adwords users are not aware that behind the Google success story is a very logical system following a strict algorithm. This system is called Google Bot. Google Bot is an hierarchical system that rewards websites with higher ranks in search results listings depending on their degree of relevance to users’ keyword searches. The $10 minimum bid in my example above is an exaggeration. You can have a minimum bid of $5 or $1. Actually, minimum bids have to be given in cents, not in dollars.
How does Google Bot work? Once you know the criteria used by Google Bot for determining an ad’s relevance, you can make the necessary adjustments on your website and reduce your minimum bids. There are three key things to keep in mind concerning this. The first one is making your adgroups revolve around a common ‘theme.’ This means your adgroups should focus on one keyword and the myriad of variations that are closely related to this keyword. Take for example this adgroup – Really Cheap Laptops. Keywords: really cheap laptops, discount laptops, cheap laptops, affordable laptops
By doing this your account is organized into a tightly knit group of keywords that makes it easy for you to write ads for. When you write your ad Google loves it when you use the keywords in your ad and so do searchers. This is an essential step in lowering your minimum bids.
Cheap Laptops. Discount laptops to fit your budget. Free shipping http://www.example.com/
This is another sample ad that Google will consider very relevant to the keywords in your ad group. When a user searches for these keywords, Google will have all these keywords that show up in the body of your ad in bold font. This makes your ad stand out. In this example, a user who types out the keywords ‘discount laptops’ would see all of the words ‘discount′ and ‘laptops’ in your ad in bold fonts.
Use your keywords in your landing page
Google and Google searchers also prefer advertisers who use their keywords in their landing page. Your landing page will be ranked highly in terms of relevance by Google Bot. It will also be very useful to the searcher, especially if the main content of the landing page focuses on the same topic. Keeping this in mind will boost your Quality Score, the parameter used for reducing your minimum bids.
In summary, this are the three things to consider to lower your minimum bids
1. Have a single “theme” for your adgroup
2. Keywords in ad
3. Keywords should be used on your landing page
The author is a multifaceted writer. She writes articles for a number of subjects like marriage and relationship advices, best seo companies and google search engine optimization, family and parenting concerns, fashion and beauty tips and a lot more.